Build effective and delightful products

A successful UX starts with empathy. We work with you to understand your users and identify their unique situation and needs.

Since 2009, we’ve refined a comprehensive user research and analysis process. We perform UX research throughout development, so that business leaders can make evidence-based product decisions.

We help our clients create successful user experiences through bringing design thinking, strategic insights, and customer research to the product development process.

Leverage GenUI’s UX expertise to build a more effective product

Evidence-based product decisions

Comprehensive user research enables you to make product decisions with confidence

Continuous innovation

Research, analyze, and improve the product after it launches

Collaborative product development

Proactive people with deep UX expertise help you create the right experience

Case Studies

Xnor Brings AI At Scale With iOS App

Bringing artificial intelligence technology to the masses is no easy task; doing so takes a ton of computing and processing power, which is why it’s difficult to equip personal devices like smartphones with AI capabilities.

Novo Nordisk Uses Hololens To Train Patients In Mixed Reality

Diabetes can strike anyone, from any walk of life. And it frequently does – in numbers that are dramatically increasing. By 2040, experts estimate there will be more than 600 million people with diabetes worldwide…a six-fold increase since the 1980s.

Buddy Platform Overhauls UX With User-Centric Approach

Buddy launches a new product design and user experience for commercial property owners and managers to conserve energy.