Augmenting An Internal Dev Team Produces Great Rewards
GenUI is a digital product and tech commercialization firm. We build innovative solutions that accelerate technology roadmaps and deliver real impact for clients and their customers.
Updated Jun 30, 2018
At A Glance
When Zulily's marketing team needed custom-designed landing pages tied to their search engine marketing campaigns, they went to their technical product management team for a solution. Focused on day-to-day operations and other special projects, Zulily's technical team quickly recognized their own bandwidth constraints. Turning to GenUI to augment their team's development capabilities with the GenUI team's ReactJS expertise allowed for successful delivery of the landing pages - and so much more.
The result? A remarkable 5x ROI return!
Zulily was so pleased with the partnership that they immediately looked for ways to leverage GenUI’s expertise on other projects and foster an ongoing, lasting relationship.
“Frankly, the GenUI team has been very valuable to us. One of our most critical development leads even commented that they’re awesome – a big testament to their effectiveness."
Hugh Birch, Director of Technical Product Management
As Zulily has continued to grow, so has the partnership. GenUI remains a key player in the modernization of software platforms and front-end web and mobile products across the Zulily organization.
Zulily, the online retailer that specializes in products for kids, moms, and the home – is one of the most impressive start-up stories in Seattle history.
Founded in 2010, the company’s 1300 employees and 10,000 vendor partners offer daily differentiated boutique products at an average 50% off - creating a unique and rewarding shopping experience.
A subsidiary of QVC parent Qurate, Zulily serves 6.1 million customers in 85 countries.