Retail & Consumer

Reaching customers with impactful UX at high scale and reliability.

Retail and consumer-facing products live and die by user experience. At scale, any latency, friction, or confusion, and downtime is catastrophic. At the same time, modern applications increasingly depend on real-time data, personalization, AI-backed behavior, and complex fulfillment or logistics pipelines: demanding infrastructure that is both robust and responsive.

Every new feature must work in the wild from day one across devices, regions, edge cases, and usage spikes.

Consistent Challenges

  • Product and engineering teams are under pressure to ship continuously, respond to analytics, and deliver the highest quality in polished user experience.
  • Reliability, performance, and brand trust can't be compromised.
  • Margin pressures are real, so high throughput, low latency, and cost efficiency all matter greatly.
  • Development teams can end up chasing production incidents rather than building the product roadmap.
  • Telemetry needs continuous, thoughtful instrumentation and interpretation as priorities shift.

How We Help

  • We give retail development teams the leverage and support to proactively build the next generation of user experience, not just react to production concerns.
  • We build and harden software through the full stack to perform reliably under massive scale and load conditions.
  • We implement infrastructure for feature-flagged rollouts, A/B testing, personalization, and analytics.
  • We integrate AI-driven features like recommendations, classification, and content, as well as payments, logistics, and fulfillment systems.
  • We deliver with the user experience quality and polish expected by global brands and their customers.

Our Responsibilities

  • Partner with design and UX teams to envision, prototype, and test new retail experiences across web and mobile.
  • Support your team's ability to launch, observe, and iterate on new features at scale.
  • Inform and evolve test automation, CI/CD pipelines, and TDD/BDD practices as needed.
  • Contribute to your architectural practices, development culture, and approach to reliability and quality.
  • Build transparently: working in the open, demoing regularly, and bringing stakeholders along on the journey.
  • Help your team understand and prepare for the ways AI will reshape customer experience and operations in retail.

"*****"

Nordstrom T-Shirt
referencing the Android App Store

"The GenUI team helped us achieve 5X ROI."

Hugh Birch
Zulily