Technology Enterprise
Skunk-works innovation and rapid concept validation for large organizations.
Enterprise technology companies are filled with some of the brightest and most talented people around, many of whom have ideas with the potential to change entire industries. In complex organizations, moving fast enough to bring new ideas to life can be difficult. Internal pathways for innovation often require broad consensus, buy-in across stakeholders, and alignment with existing structures and incentives.
The result is that high-potential ideas are frequently delayed, diluted, or abandoned before they can be tested.
Consistent Challenges
- Visionaries often feel the need to innovate "off of the side of their desk", in evenings and weekends, after their core responsibilities are done.
- Conway's Law holds: the architecture of software tends to match the structure of the organization that created it, instead of the user's needs.
- Innovation naturally competes for attention with the operational focus of existing business lines.
- New products are often forced to conform too early to existing review, compliance, and deployment processes—limiting their ability to iterate and validate quickly.
How We Help
We serve as a skunk works to enterprise technology companies, helping your new concept cross the chasm between initial idea and the level of validation needed to gain organizational support.
- We give you the leverage to move faster than your internal processes allow.
- We bring a laser focus directly on product and technical validation, without organizational drag.
- We deliver a working version in weeks, not months, allowing you to build your business case before it is pulled in multiple directions.
- We show up as a complete team, ready to execute, so you don't have to build one from scratch.
- Once the vision is validated, we help onboard internal stakeholders and set them up for success and credit.
- We work within your operational and compliance expectations from day one, but without requiring months of onboarding.
Our Responsibilities
- Understand, get behind, and advance your product hypothesis and go-to-market plan
- Clearly identify how to test the product hypothesis and how it will be measured
- Demonstrate the most important technical areas to de-risk first with technical spikes and demos
- Understand your business structure, operational priorities, and team constraints
- Build openly and collaboratively—bringing you along on the journey every step of the way
"GenUI is a superior all-around development shop, from concept to final deployment of a project."
"GenUI has become a trusted partner in our strategy to develop digital therapies to improve the lives of people living with diabetes."