Startups

Helping Founders Accelerate from Vision to Scale

Startup founders face a number of extreme challenges simultaneously. It's essential to quickly establish a vision, validate it with their intended market, and use the feedback to iterate—all with limited time, team, and capital.

Consistent Challenges

  • Advancing multiple frontiers at once: product, tech, market, team, funding
  • Tradeoffs between optimizing for near-term validation and long-term vision
  • Extracting clear, actionable signal from early users
  • Navigating unfamiliar technology choices and platform tradeoffs
  • Bootstrapping product development while also building the team and culture

How We Help

GenUI works as technical co-founders to startups, leveraging decades of experience lifting product visions from zero to one. We go on the journey together with you, and de-risk the most challenging phases by:

  • Bringing a trusted team with a pre-baked culture of innovation and quick delivery
  • Offering perspective on technology choices, tradeoffs, and ecosystem fit
  • Giving you the leverage to do what founders must: focus on the customer, the go-to-market strategy, and fundraising
  • Building fast to validate early, while laying a foundation that can scale with the business

Our Responsibilities

  • Understand, get behind, and advance your product hypothesis and go-to-market plan
  • Clearly identify how to test the product hypothesis and how it will be measured
  • Demonstrate the most important technical areas to de-risk first with technical spikes and demos
  • Advise and inform you of the platforms available to build on, and advantages/disadvantages in the long term
  • Bootstrap your development team culture, architectural practices, and approach to quality engineering
  • Bring you along on the journey, building and demoing in open, collaborative transparency
  • Help you understand the opportunities and changes that will be brought by AI transformation
  • Help you define what to look for in hiring your long-term team

"GenUI were an absolute joy to work with. From kick-off to hand-off they brought a level of creativity, attention to detail, and communication that allowed us to not only meet our deadlines but celebrate them as incredible successes."

Sophie Lebrecht
SVP Strategy and Operations, Xnor.ai

"The biggest success in my mind was the speed to market. We had no resources, went to GenUI, and straight away they picked it up and ran with it."

Kate Thompson
Project Manager, Connexion Media, Ltd

"My sincere thanks go out to you & GenUI team for awesome work and support … THANK YOU GenUI!"

Joachim Hertel
Founder, refund.me GmbH